How to bold, italicize, embed hyperlinks in email text

Goal: structure an email in Lido so text is bolded, italicized, embedded with a hyperlink to result in the following task reminder email (Click here for a step-by-step video):

Step 1: Write your email template in a cell (make sure it's not near your table of data which could grow). A best practice is to write the template in a separate sheet (e.g., Sheet1 which comes with your Lido file). Example below:

In this example, there are a couple of spots I want to bold, italicize, embed texts with hyperlink:

• Bold the "reminder your task is due" text
• Italicize: the "P.S, You can call 123-456-789 with any questions" text
• Embed lido.app into the text "click here"

Step 2:

• To bold text: Insert your text in between <strong> </strong>
• To italicize text: Insert your text in between <i> </i>
• To embed hyperlink in a word (e.g., click here) wrap the hyperlink and connected text as so: <a href=lido.app>click here</a>

The result should be an email template that looks like this:

Step 3: Now just follow the =STRINGTEMPLATE formula steps and you will be set!. This will allow you to leverage the email template to serve as your email body and automatically create personalized emails for each record (with the bold text, italicized text, and embedded links)